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Design is a Language.

We utilize dramatic contrasts as tools for communication through built spaces, furniture and objects. Intentionally, we create hierarchies of elements to communicate our concepts clearly. Combining hard clean lines and cooler materials with softer curves and warm colors, we place a high degree of importance on tactile considerations.

And, since we believe design must also make you feel something, our final results are always refined and authentic. Our work is playful and elegant, calming and confident, raw and seductive.

We put a concentrated effort into detailing specific elements–whether it’s forms and objects or spaces and materials–to create an interior dialogue and evoke emotion. Consider a space that is soft and calming, and we’ll add a sudden pop of color or texture to create tension and playfulness.

We partner with clients who are also designers at heart. Our clientele has a visual eye and something to say. We value the elements that are displayed in our spaces just as much as we value the design. We have a strong sense of responsibility to our clients and their involvement is integral to the success of projects. 

Locations

NEW YORK
MIAMI

Contact

For general inquiries, job opportunities,
press and vendors & partnerships please
email us at hello@primeprojects.co

CUSTOM CREATIONS

We offer custom built furniture and designed elements. We design the product and we produce it – working directly with fabricators, artists, and artisans. We’re involved in every detail from color choices and materiality to connections and joinery.

JOVANNA
JOSEPH

jovanna joseph portrait

Jovanna brings a critical blend of creative vision and excellence in execution to the design process. With an eye towards the future, she believes design is free and limitless and is inspired by the intangible. Through her spaces, Jovanna observes connections. Connections between people and space, space and form, design and materials. She credits her Miami roots for her infatuation with vibrant and contrasted design.

BRENDAN
MAHONEY

BRENDAN MAHONEY portrait

With a strong attention to detail, Brendan is inspired by the language between eclectic objects. He believes spaces should communicate our deepest desires, curiosities, and explorations. Through design, Brendan crosses between the worlds of rational and free thinking, finding resonance in the two.

Press

Process

We contemplate internally, live intentionally, and design purposefully. Constantly inspired by the world around us—whether it’s a vintage obsession or more of a modern luxury—we often pull references from things that are seemingly unrelated. We challenge ourselves to consider alternative solutions, iterating and improving to ensure our work resonates with our client.

We value diversity in voices—through history, collective knowledge, current culture, and independent experiences. From all of these contributions, we find a path to now.

Strategies

We believe in big interventions as much as small moves. From building physical scale
models and testing alternative approaches, we challenge ourselves to discover the strongest over-arching concept with the details to make it real. We seek out conversations with both collaborators and critics. We ideate first, and edit later.

Select Clients

GQ

RETAIL, NEW YORK

PROJECT SCULPT

WELLNESS, JERSEY CITY & HOBOKEN

NEW BALANCE

EXPERIENTIAL, NEW YORK & UTAH

LACKAWANNA

HOSPITALITY, JERSEY CITY

LORO PIANA

RETAIL, LONDON & GHENZOU

GOOGLE

EXPERIENTIAL, USA

RALPH LAUREN

EXPERIENTIAL, ISLA PALOMINOS

TIMES ARROW

RETAIL, NEW YORK

MAMA TRESS

WORKSPACE, NEW YORK

PRIVATE CLIENTS

GLOBAL

Capabilities

Design

Concept Development
Site Planning
Interior Design
Building Design
Custom Furniture and Objects
Art Direction
Object Placement

Development

Owner’s Representation
Team Assembly & Coordination
Feasibility Studies & Budget Analysis
Project Management
Project Delivery

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